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Weekly Email - Aug 9, 2015
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Following Kraft Dinner’s rebranding technique in Canada, discover when it’s time to make a change

How important is a company’s brand? Some executives would argue that a brand is, well, everything! After all, if consumers choose your product over someone…
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Lightning Round: the truth about Coca-Cola and more

An infographic was making the rounds and gaining some serious traction this past week, purporting to show the detrimental health effects of a single can of Coca-Cola.…
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Could Sysco choose another target for acquisition?

In 2014, the prospective merger between food distribution giants Sysco and U.S. Foods looked like it would be one of the biggest industry mergers in some time.…
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