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Weekly Email - Sep 27, 2015
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Why Nutella's personalized branding strategy didn't work out

As companies continue to make fools of themselves by interacting with potential customers on social media, the popular hazelnut spread Nutella has created a personalized…
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McDonald’s leads Peace Day campaign to benefit UN World Food Programme

When Burger King extended an olive branch to McDonald’s in the name of world peace awareness last month, that extension was swiftly rebuked—in a Facebook…
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Hazeldene’s embraces a future of growth

The world can change a lot in nearly 60 years. Hazeldene’s Chicken Farm was founded in 1957, by the husband and wife team of Dick and Mavis Hazeldene, and…
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