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Weekly Email - Sep 28, 2014
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How are Pepsi, Coca-Cola, and Dr. Pepper Changing the Way US Consumers Drink Soda?

It’s rare to see industry competitors come together to work toward a common goal. But that’s exactly what’s happening in the soft drink industry…
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Why is McDonald’s Expanding its Build-Your-Own-Burger Test?

McDonald’s isn’t known for a lot of customization in its menu – or any at all really, beyond the allowance for consumers to choose from a range…
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[VIDEO] Budweiser's New Drunk Driving Prevention PSA is a Poignant Heartwrencher

If you’re the kind of person who can’t get through an ASPCA ad without tearing up, then brace yourself for Budweiser’s new digital campaign for…
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FDA Updates Food Safety Modernization Act Proposals

The FDA may hand down rules and regulations, but it’s not monolithic and hardline in its decisions. This is especially true when it comes to the way that…
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