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Target launches same-day delivery service with Shipt

Its first Shipt-powered deliveries will launch in 57 Florida and Alabama stores, according to the company.

Target, which acquired e-commerce service Shipt last December, has announced that it will roll out its same-day delivery service to 57 stores beginning on 1st February 2018.

The first Shipt-powered deliveries will launch in 57 stores in Alabama and Florida, according to the company's website. 

The retail giant then hopes to expand the platform to 50% of the retailer's stores by the end of the first quarter and the remainder of stores by the 2018 holiday season. 


Target bought the same-day delivery platform for US$55mn, in what was one of the largest acquisitions in the company's history. 

The platform will offer same-day delivery services for groceries, essentials, home goods and electronics and, by the end of the year, it will include same-day delivery for all major categories.

Target has made several acquisitions to help expand its delivery and e-commerce platforms in recent months. 

Four months ago, the US retailer announced that it had acquired Grand Junction, a San-Francisco-based transportation technology company.

“Our teams moved at lightning speed to get Target up and running on Shipt’s platform in less than eight weeks,” said John Mulligan, Target's chief operating officer, in a statement.

To offer the same-day delivery service, the two companies had to get "hundreds of thousands of individual products in Target’s aisles" uploaded to the distributor's app.

"To do it, teams leveraged existing data, and members of both Target’s and Shipt’s teams visited some stores to gather additional info and check that items are listed accurately," the company said. 

The same-day delivery service comes as major retailers try to bolster their e-commerce platforms following Amazon’s acquisition of Whole foods last summer.

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