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Boston Beer company taps Peet's Coffee boss as new CEO

Boston Beer Company which makes Samuel Adams beer and Twisted Tea has named the former head of Peet’s Coffee as its newest CEO. The US-beer company sai...

Laura Mullan
|Feb 17|magazine6 min read

Boston Beer Company which makes Samuel Adams beer and Twisted Tea has named the former head of Peet’s Coffee as its newest CEO.

The US-beer company said that Dave Burwick would success Martin Roper as president and CEO in June 2018.

Meanwhile, Jim Koch will continue in his role as company founder and chairman.

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Burwick has a strong roster of experience in the beverage and consumer goods sector, serving on Boston Beer’s Board of Directors since 2005.

He was recently named as President and CEO of Peet’s Coffee and previously served as President of North America for Weight Watchers and in other leadership roles at PepsiCo.

"The search committee unanimously agreed that Dave Burwick has the business experience and skills to lead the company forward and will be a great culture fit, appreciating how unique and special Boston Beer is as an organization," said Jim Koch.

"We took our time to find the right person with the right intangibles – character, insights, personality and leadership skills."

Burwick’s appointment comes as Roper announced that he would step down in 2018 to “explore other opportunities.

Speaking of his new role, Dave Burwick said: "I'm thrilled to join the Boston Beer team and continue the mission of brewing great beers and winning in the beer and cider categories.

"As a Director for over 12 years, I have admired the accomplishments of Jim, Martin and the team, and I share their passion for brewing quality, and their commitment to drinkers, wholesalers and retailers that is demonstrated in everything the company does. I look forward to leading the team and believe the future is bright for Samuel Adams and all our other brands."