Coca-Cola has agreed to become the official soft drink partner of the English Premier League
While the financial details of the agreement have not been released, the partnership is understood to be Coca-Cola’s biggest UK sponsorship deal.
In addition to the Premier League, Coca-Cola sponsors the FIFA World Cup and the Olympic Games.
The Premier League’s six other partnerships include Barclays, Nike, Carling, EA Sports, Cadbury, and Tag Heuer.
Coca-Cola’s partnership with the Premier League begins January 2019, and will run for three years.
“We have a long and rich history supporting football at all levels, from the grass roots to the world stage”, said Jon Woods, general manager of Coca-Cola Great Britain and Ireland.
The Premier League website states that “both the Premier League and Coca-Cola Great Britain are working to promote sustainability and recycling and so we will use the partnership to work together to continue this, with more details to come in early 2019”.
As part of the partnership, Coca-Cola will run a nationwide Premier League Trophy Tour to gives fans “an opportunity to get even closer to the Premier League and connect with the game they love”.