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Plant-based protein drink company Après receives $1.1mn in seed funding

US beverage company Après has said that it has received $1.1mn in a seed series fundraising round led by Rocana Venture Partners. Launched in November ...

Laura Mullan
|Apr 24|magazine6 min read

US beverage company Après has said that it has received $1.1mn in a seed series fundraising round led by Rocana Venture Partners.

Launched in November 2017, the firm sells plant-based protein drinks using ingredients such as pea, chia, cacao and hemp. 

Après said that sales were 50% higher than expected and that the funding round was needed to facilitate this demand.

The funding will be used to restock its current product range and develop a new line of options in the near future. 

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"We've focused on building real relationships with our customers, both online and off, to inform our strategy and develop a community around the Après brand," said Après co-founder Sonny McCracken.

"It's still early, but we're seeing some strong signals that we're headed in the right direction. With the recent raise, we can use the proceeds to build on our early successes and amplify our growth."

Sumesh Sachar, managing partner and founder of Rocana Capital, added: “Rocana’s investment philosophy is to support next-generation CPG brands that are effectively engaging consumers as we continue to see a rapid movement towards better living.

“Après embodies our philosophies perfectly with a clean and nutritious product for the modern on-the-go consumer. Equally as important, Sonny and Darby have the combined skill set for building a brand that they live and breathe with the type of never-ending passion and drive that we look for in our founders.”