Therefore, the Seattle-based chain has partnered with Joyride Coffee Distributors to bring draft cold brew coffee to Starbucks’ food service accounts at hospitals, bookstores, college and university campuses and offices.
Founded in 2011 by brothers David, Noah and Adam Belanich, Joyride Coffee Distributors deliver non-alcoholic beverages to commercial locations in the US including New York, San Francisco, Los Angeles, and Boston.
By making the cold brew using Starbucks’ beans and distributing it in ready-to-serve kegs, the company ensures the quality and freshness of the coffee whilst delivering it to the company’s foodservice accounts.
"Cold brew coffee is not a fad," said CEO David Belanich. "And Starbucks is actually forward-looking enough to see that and seize on it in a big way without compromising their quality and standards."
The coffee chain sells two types of cold brews at its sites, regular and nitro, with nitro being cold brew coffee that has been infused with nitrogen to give it a velvety texture.
Since adding nitro to its menu three years ago, sales in the sites that offered it jumped 25%, according to Forbes.
Therefore, the company said last year that it expects cold coffee beverages to grow to nearly half of its beverage revenue in the next five years.
Indeed, Starbucks forecast that by 2021 nearly 50% of its beverage mix, will be offered in chilled option, up from 35% in 2013.
The financial details of the deal were not disclosed.