#leadership#marketing#finance#food truck industry#recommendations#success#food truck identity#menu#business#business leader#business plan#hire#employ#finance#employees#marketing

Learn how to run a successful food truck

Is it your dream to run and operate a food truck? Before you step into the venture, you may first want to become familiar with various ways to ensure yo...

Admin
|Sep 8|magazine10 min read

Is it your dream to run and operate a food truck? Before you step into the venture, you may first want to become familiar with various ways to ensure your company becomes successful.

Originally reported by our sister brand Business Review Canada, the food truck industry in Canada has recently ran into some issue regarding red tape and high costs.

Specifically, the Vancouver market has taken a hit, with an estimated 80 percent turnover rate of truck ownership, according to a new report conducted by Vancity credit union.

RELATED TOPIC: Aryzta creates excellence in frozen specialty baking  

Therefore, to help get you started and (hopefully) ensure success, we’ve put together a list of tips that could prove to helpful when getting involved with the food truck industry. Take a look!

What’s your identity?

What is your business and how do you want it to be portrayed?

Sure, it’s important for every business in any industry to know its brand, but perhaps even more so in the food truck market. After all, a food truck’s success depends on its ability to establish, develop and perfect a specific brand.

Like any other company, a food truck must differentiate itself from the competition. Don’t just be an imitation of another type of food truck, but create something new and original that easily stands out.

What’s your market?

Before you start your business, you need to make sure that there is a market for what you have to offer. If there isn’t a need for your product, then why produce it?

In addition, you also need to become aware of trends in your target market and try to stay ahead of them. Specifically, find out what the customer wants and try to give it to them.

What’s your business plan?

When it comes to running a successful business, planning is key! Therefore, before you even start your company, have a concise plan that will allow you to achieve your goals.

Ultimately, thinking ahead can help you to create staying power. Make sure you consider your competition, the market, promotional tools, your management structure and financing.

When it comes to planning, you should also plan and control your costs, ensure consistency with your product and prepare a huge grand opening that is memorable and attracts the attention of lots of customers.  

Who’s your staff?

This tip may seem easy, but is very important. Your employees represent you and your product. Therefore, it’s not only necessary, but vital to hire workers who believe in your business and have the same goals as you do. You want people who will support you and do their best to ensure your food truck becomes a hit.

Training is just as important as the hiring process. Yes, you need to hire the best, but you also need to properly train these workers so that they know exactly what you expect from them. You’re a team, so work together!

Are you a leader?

Lastly, it’s extremely important to be a leader. As the head of the business, your employees will look at you for direction and guidance. It’s your business, your dream, so be present in it.

If you want to own a food truck, then be prepared to work!

RELATED TOPIC: Denny’s and Krystal step in after McDonald’s rejects Burger King’s Peace Day offer [UPDATED]

[SOURCE: CBC News]


Let's connect!   

Check out the latest edition of Food Drink & Franchise!