Lightning Round: General Mills doubles down on organics with Canada investment

General Mills has never been shy about its interest in organics, acquiring major organic names like Annies Homegrown and Cascadian Farm. This week the...

Frazer Jones
|Jun 22|magazine5 min read
  • General Mills has never been shy about its interest in organics, acquiring major organic names like Annie’s Homegrown and Cascadian Farm. This week the food processing giant delved further into the organics world, investing $50,000 in Canada’s Prairie Organic Grain Initiative (POGI) to improve the stability of the country’s organic crop sector. ~ TriplePundit
  • When consumers take playful jabs at your products on social media, you can either ignore it or do something about it—but if you do choose to do something about it, you’d better make it worthwhile. UK retail chain Morrisons did just that in its reaction to a consumer tweet about poorly sliced bread, turning an offhand mention into a strong customer service experience. ~ Mashable
  • Good news for consumers who love Egg McMuffins for dinner: McDonald’s has announced that it’s expanding its All Day Breakfast outside of its San Diego test market, starting in Mississippi with further plans to expand into Nashville next month. ~ Fortune
  • This week Mondelez International named Mohit Bhalla as its new VP of Corporate Development. Bhalla comes to Mondelez as a mergers and acquisitions specialist with decades of experience in the field, most recently as VP of Strategy and Business Development at Altria Group. Does this mean more mergers and acquisitions for Mondelez in the near future? ~ MarketWatch
  • Pepsi has always been at war with Coca-Cola, and its newest ad campaign takes direct aim at some of Coca-Cola’s own most cherished ad campaigns: the polar bear and the names on its labels. ~ Business Insider