#lists#Lightning Round#lists#Lightning Round

Lightning Round: Vodka and Cola

Bad news for the vodka industry: while women have long been the target demographic for premium vodka brands, now sales are flagging as women have star...

Frazer Jones
|Feb 8|magazine5 min read
  • Bad news for the vodka industry: while women have long been the target demographic for premium vodka brands, now sales are flagging as women have started to pick up a stronger interest in whiskey. ~ Huffington Post
  • Coca-Cola has launched its high-protein lactose-free Fairlife premium milk—and the early reports are that it’s pretty delicious. It probably won’t be for everyone (why buy more expensive special milk when you can just buy regular milk for half the price?) but it’s always nice for lactose-intolerant consumers to have another high quality product choice on the market. ~ The Verge
  • In other Coca-Cola news, the brand had to abandon its #MakeItHappy campaign after only two days, once Gawker writers pranked the automated Twitter account into turning lines from Adolf Hitler’s Mein Kampf into cutesy monsters and balloon animals. Lesson learned: always make sure your interactive social media campaign is air tight. ~ Gawker via Adweek
  • Trouble is brewing between the United States and its trade partners in Canada and Mexico, over the subject of potential meat labeling laws that those trade partners are calling costly and damaging to competition. But according to the Canadian government, recent talks have the country hopeful that this issue will be resolved without resorting to strategic measures like tariffs. ~ CTV Regina
  • It’s one of the largest commodities businesses in the world, but how much do you know about Archer Daniels Midland? Fortune has put together some interesting facts. ~ Fortune