There’s been a lot of fanfare over the past week from businesses taking a look at health and nutrition and cleaning up their acts—notably, McDonald’s and Costco Wholesale both announced plans to begin phasing out antibiotics from their poultry supply chains. But while they may have received a lot of attention, other brands were off making nonchalant changes of their own. For instance: while you weren’t looking, Burger King just dropped soft drinks from its Kids Menu boards like it was no big deal.
It looks like USA Today broke the news, reporting that menu boards will now suggest fat-free milk, low-fat chocolate milk, and 100 percent apple juice as a way to boost nutrition for Burger King’s more pint-sized customers:
Of course Burger King’s change doesn’t mean that soft drinks will be forbidden for those who really want them—it’s hard to imagine that soft drinks will ever be completely removed from a fast food menu. All that this means is that soda will no longer be the go-to default drink to accompany kid’s meals, suggesting a chance of pace and offering kids and their parents more choices than they once had. Considering that even soft drink manufacturers have been rethinking the health of soft drinks, it’s not a bad plan for Burger King or its customers.