When it was announced that McDonald’s would be getting a new CEO in March, many franchise owners asked for one thing above all: that incoming CEO Steve Easterbrook will slash the burger chain’s sprawling menu and get back to basics. But permanent items are one thing: when it comes to LTOs, especially regional LTOs, creativity is key. This month’s new menu item is just that, a seasoned twist on McDonald’s cult favorite and Lent season staple the Filet-O-Fish.
Starting on February 16, McDonald’s will debut the Old Bay Filet-O-Fish, a twist on the traditional sandwich featuring tartar sauce seasoned with the Maryland native seafood seasoning Old Bay seasoning from McCormick & Co. According to a press release, the partnership with McCormick & Co. is the brainchild of Mark Furr, McDonald’s franchisee who owns locations in Washington DC and Baltimore:
Old Bay also commented on the collaboration:
The only problem with the Old Bay Filet-O-Fish (and it's really just a problem for Filet-O-Fish fans outside of the region) is that it isn’t nationwide—the LTO is being rolled out regionally, appearing in 700 McDonald’s locations as a special treat for Chesapeake Bay Filet-O-Fish fans around Washington DC, Maryland, and Virginia.