Pizza Hut is going on a mass driver recruitment spree in the US, with plans to hire nearly 3,000 new drivers a month through to the end of the year.
The intensive hiring effort will bring in approximately 14,000 new drivers across the Pizza Hut system, a mixture of full and part-time positions.
In addition to increasing its delivery driver fleet, Pizza Hut has developed new technology to help optimise routes. The system is capable of predicting how long a delivery will take and will account for variable factors such as weather, construction, traffic and other irregularities in the delivery pattern.
The new delivery driver technology will be available in all 6,300 US Pizza Hut restaurant locations.
Artie Starrs, President of Pizza Hut, US, said: “We have a belief that, 'No One OutPizzas the Hut,' and for us that's so much more than a tagline. It's a promise that we are making to our customers," said. "We have been in the service business for almost 60 years, and our commitment to providing the best, most reliable delivery service and overall experience is as strong now as it ever has been. It has to be, because the customer expects that from us."
The move by Pizza Hut to directly take on the fast growing delivery apps industry is a bold one, though the YUM-owned franchise already serves and delivers more pizza than any other company in the world.
Nicolas Burquier, Chief Operating Officer at Pizza Hut, added: "We are serious about this, and this focus and commitment to the best delivery experience will hopefully help some customers re-assess the brand if they haven't tried us in a while or haven't had us deliver a pizza before.
“This is about accuracy and consistency, giving our customers a trusted experience. We think these technological enhancements further enable our team members to deliver a hot, delicious Pizza Hut pizza when the customer expects it.”