Yum! Brands, the parent company of a number of leading restaurant names, has signed a new partnership with delivery service Grubhub in the aim of driving sales across its KFC and Taco Bell banners across the US.
The partnership has been announced alongside a $200mn investment from Yum! Brands into Grubhub, providing the delivery firm with the necessary equity to accelerate the expansion of its US delivery network, further driving more sales for the KFC and Taco Bell brands.
“We are committed to making our iconic brands easier to access through online ordering for pickup and delivery, and aggressively pursuing delivery as a strategic global growth opportunity, with nearly half of our 45,000 restaurants already offering it today,” said Greg Creed, Chief Executive Officer, Yum! Brands, Inc. “We’re pleased to secure this partnership with Grubhub in order to drive incremental, profitable growth for our US franchisees over the long term.”
Further, off the back of the investment from Yum! Brands, Grubhub will accommodate the US President of Pizza Hut, another of Yum! Brands’ banners, to its Board of Directors.
“I have admired Grubhub’s innovative approach and dynamic leadership team, and I’m honored to be joining their board,” said Pizza Hut US President, Artie Starrs. “I have tremendous respect for Matt Maloney and the Grubhub board, and I look forward to working with them.”
The firms will now test and roll out the online delivery service across thousands of KFC and Taco Bell restaurants over the coming months.