Signing a deal for the St. Regis Melbourne hotel, the move marks the luxury hotel brand’s first entry into the country.
The hotel will be located in Melbourne and is set to open in four years times.
“Melbourne’s vibrant mix of world-class dining, art galleries and rich history makes it an ideal destination for the debut of the iconic St. Regis brand in Australia,” said Lisa Holladay, Global Brand Leader, St. Regis Hotels & Resorts.
“We are delighted to be working with Century Group Aus to open The St. Regis Melbourne and offer our guests impeccable service and exquisite experiences in Australia.”
Marriott International said that the will be built as part of the mixed-use tower, Flinders Bank.
The 168-room hotel will be located on levels two to 11 of the 33-story tower and the rest of the building will be comprised of apartments.
“We are honoured to be bringing this iconic brand to Australia,” said Connie Wu, Executive Director of Century Group Aus.
“From the outset, we knew we wanted to create a hotel for today’s discerning and sophisticated traveller and the St. Regis brand’s timeless, tasteful and luxurious offering is the perfect fit. We are confident this hotel will become an architectural benchmark in the region and the jewel in the crown at Flinders Bank.”
The five-star hotel will feature leisure facilities, such as a fitness and wellness centre, a 25-metre indoor swimming pool, a spa and salon.
Marriott International claims that St. Regis Hotel is one of the world’s fastest growing hospitality brands, noting that the brand has more than doubled its footprint in recent years.
Today, there are more than 40 St. Regis branded hotels open worldwide.
“This signing is an indication of the investment community’s confidence in the Australian hotel market, where we are seeing a growing demand for premium lodgings,” added Richard Crawford, Senior Director, Hotel Development, Australia, New Zealand and the Pacific at Marriott International.
“The St. Regis Melbourne will be an outstanding addition to our strong and growing footprint in the region, where we are on track to boast the largest portfolio of upper upscale and luxury hotels and resorts, with two-thirds of the new supply pipeline.”