BRIDGEWATER, N.J., March 4, 2020 /PRNewswire/ --Applegate, makers of the nation's leading all natural and organic meat products, introduces new product extensions to its portfolio this spring and unveils Applegate® Well Carved™, a new line designed to satisfy conscientious consumers who are being mindful of their meat intake and its nutritional, ethical and environmental impact. The new, chef-crafted Well Carved™ burgers and meatballs combine meat with whole organic vegetables, legumes and grains, and continue the brand's mission – Changing The Meat We Eat®.
"People love meat and they aren't going to simply stop eating it, nor should they have to, regardless of how many highly processed soy or pea-based burgers you put on the market," said John Ghingo, president of Applegate. "Well Carved™ offers an easy way for consumers to enjoy the real, clean meat they crave while also reducing overall consumption. The Well Carved™ line shows that better meat is possible."
New Applegate® product offerings and extensions were scheduled to be unveiled at Natural Products Expo West this week, but the show was officially postponed for a later date in 2020 out an abundance of caution regarding COVID-19. Items launching this spring include:
The launch of these new products continues to enliven the brand's "Go Applegatarian" movement, which kicked off earlier this year and introduced a new type of "tarian" to the lexicon of eating ideologies. The new "Go Applegatarian" movement is founded on the Applegate belief that consumers can enjoy eating meat without compromising their social and ethical values. An Applegatarian is defined as a person who consciously chooses clean, crave-able meat for ethical*, environmentally responsible** and delicious reasons.
Founded in 1987, Applegate produces high-quality natural and organic hot dogs, bacon, sausages, deli meats, cheese and frozen products. Our products are made without GMO ingredients, and we source from farms where animals are treated with care and respect and are allowed to grow at their natural rate, all part of our mission - Changing The Meat We Eat®. Natural can mean many things, but to Applegate natural means our food is:
Applegate became a stand-alone subsidiary of Hormel Foods in July 2015. For more information about our products, visit www.applegate.com or talk with us on www.facebook.com/applegate or twitter.com/Applegate.
*Ethical: Animals raised with no antibiotics ever or growth promotants, on vegetarian feed with no animal by products (beef is 100% grass-fed) and with space to engage in natural behaviors and promote natural growth.
**Environmentally responsible: Applegate requires all animals be raised without antibiotics. Applegate is committed to advancing agriculture and processing systems like organic, non-GMO and regenerative farming
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