BROOKLYN, N.Y., March 3, 2020 /PRNewswire/ -- Brooklyn Roasting Company announced today an initiative that aims to cut the number of paper cups it uses in cafes by half in 2020. Beginning March 15, the company will levy a 10-cent charge for all paper cups while rewarding customers who bring reusable containers to refill with a 25-cent discount.
Brooklyn Roasting Company's new program goes into effect just as New York City is banning the use of plastic bags in an effort to reduce waste.
The National Coffee Association estimates that Americans consume 400 million cups of coffee daily, much of it in paper cups. Brooklyn Roasting Company prides itself in taking a leadership position among New York City cafes in its advocacy for a progressive environmental agenda.
"For the past decade, Brooklyn Roasting Company has been focused on sustainability and fair trade. We actively supported the Greta Thunberg-led climate strike in New York City. Beyond our backyard, it's important to come together to respond to our shared ecological crisis. Let's not forget the toll being taken on global coffee farming communities. With the help of our customers, we know we can do what's right for the planet and people."
This is not the first time Brooklyn Roasting Company has set its sights on addressing environmental concerns. Indeed, the coffee company has been devoted to being globally conscious from the start, including by:
About Brooklyn Roasting Company:
The Brooklyn Roasting Company buys, roasts and sells superb and sustainable coffees from the world's most renowned growing regions. Brooklyn Roasting Company favors certified coffees (Fair Trade, Rainforest Alliance, organic) and unique auction-lot coffees. All of our beans are locally roasted every day and expertly packaged in our state-of-the-art production facilities to maximize flavor and freshness. Brooklyn Roasting Company roasts coffees to satisfy the most discerning coffee drinkers and creative coffee thinkers anywhere on the planet. Visit our cafes in New York and in Japan. More about Brooklyn Roasting Company: www.brooklynroasting.com
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SOURCE Brooklyn Roasting Company