CLR Roasters Café La Rica Brand Renews Partnership With Maj

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|Feb 13|magazine23 min read

MIAMI, Feb. 12, 2020 /PRNewswire/ -- Youngevity International, Inc. (Nasdaq: YGYI), a multi-channel lifestyle company operating in three distinct business segments, including a commercial coffee enterprise and its newly acquired commercial hemp enterprise today announced that its wholly-owned subsidiary CLR Roasters is continuing its successful partnership with Major League Baseball's Miami Marlins.  Café La Rica® Gourmet Espresso will continue as the Official Cafecito of the Marlins for all 2020 season home games. Café La Rica will be served on site on March 26 when the Marlins play the Philadelphia Phillies at Marlins Park in their home opener.

"This partnership continues a great, long-standing relationship between the Miami Marlins and one of Miami's most authentic brands," said David Oxfeld, Marlins Head of Partnership Development and Strategy. "We know our fans love cafecito time and we're excited that our friends at Café La Rica will join us in our commitment to deliver a first-class fan experience."

Café La Rica espresso is a unique blend of the finest coffees, offering a fine aroma, thick crema, and a bold flavor true to the authentic Cuban coffee tradition.  Café La Rica, from the inception of its partnership with the Miami Marlins has been one of the faster growing espresso brands.  Café La Rica will continue the Co-Branding opportunity with the Miami Marlins which has enhanced Cafe La Rica's relationship with its retail partners.  Café La Rica is available in Publix, Presidente, Fresco Y Más, Sedanos, Wal-Mart, Winn-Dixie and various local independent stores.

Under the renewal, Café La Rica will: provide a branded Café La Rica coffee cart in the main promenade of the ballpark; enjoy messaging on the LED Ribbon Board during the "Official Cafécito Time feature on the Centerfield MarlinsVision Videoboard;" offer 90-second promotional spots on the in-park television network during all regular season home games; enjoy permanent signage of the Café La Rica Brand for 40+ games in right field; and utilize the trademarks of the Marlins on its packaging.

"We are proud to have CLR's Flagship brand, Café La Rica, standing alongside the prestigious brands of Pepsi and Budweiser which are also available to purchase at all Marlins home games," said Dave Briskie, President and CFO of Youngevity. He continued, "We expect the continuation of this partnership to help drive the continued growth of our Café La Rica brand throughout 2020."

Ernesto Aguila, The President of CLR Roasters stated, "This relationship with the Miami Marlins continues to cement Cafe La Rica as the local brand of our South Florida.  The Marlins and Café La Rica are congruent in our message of providing loyal service to our community.  Miami is the U.S. gateway to Latin America -- its young and vibrant population complements CLR Roasters' and our Café La Rica Brand's international audience."

About CLR Roasters
Youngevity's coffee manufacturing division, CLR Roasters, was established in 2001 and is a wholly-owned subsidiary. CLR Roasters is a full-sized coffee roaster that produces gourmet coffees under its own boutique brands — Café La Rica®, Josie's Java House®, and Javalution®; manufactures a variety of private labels for major national chains; and for the direct selling channel under Youngevity International. The company remains one of the largest suppliers in North America to the cruise line industry. CLR was the first entrant into the fortified coffee niche with its Youngevity JavaFit® brand. In May 2014, CLR acquired a coffee plantation and processing facility in Nicaragua, allowing the entity to control coffee production and quality — from field to cup.

About Youngevity International
Youngevity International, Inc.  (NASDAQ : YGYI), is an multi-channel lifestyle company operating in 3 distinct business segments including a commercial coffee enterprise, a commercial hemp enterprise, and a multi-vertical omni direct selling enterprise.  The Company features a multi country selling network and has assembled a virtual Main Street of products and services under one corporate entity, YGYI offers products from the six top selling retail categories: health/nutrition, home/family, food/beverage (including coffee), spa/beauty, apparel/jewellery, as well as innovative services. For investor information, please visit YGYI.com. Be sure to like us on Facebook and follow us on Twitter

Safe Harbor Statement
This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In some cases, forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," and similar expressions, and include statements regarding the continuation of the partnership with Major League Baseball's Miami Marlins helping drive the continued growth of our Café La Rica brand throughout 2020.  These forward-looking statements are based on management's expectations and assumptions as of the date of this press release and are subject to a number of risks and uncertainties, many of which are difficult to predict that could cause actual results to differ materially from current expectations and assumptions from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from current expectations include, among others, our ability to expand and  continue our coffee segment growth, drive further brand awareness of Café La Rica, and continue to expand our footprint with our Café La Rica Brand, our ability to continue our hemp segment growth, our ability to continue our international growth, our ability to leverage our platform and global infrastructure to drive organic growth, our ability to improve our profitability, expand our liquidity, and strengthen our balance sheet, our ability to continue to maintain compliance with the NASDAQ requirements, the acceptance of the omni-direct approach by our customers, our ability to expand our distribution,  our ability to continue our financial performance and the other factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2018 and our subsequent filings with the SEC, including subsequent periodic reports on Forms 10-Q and 8-K. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release on account of new information, future events, or otherwise, except as required by law.

All product names referenced herein are trademarks of their respective companies.

Contacts

Youngevity International, Inc.
Dave Briskie
President and Chief Financial Officer
1 800 982 3189 X6500

Investor Relations
YGYI Investor Relations
800.504.8650
[email protected]

 

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SOURCE Youngevity International, Inc.