DIGIORNO® Launches New Croissant Crust Pizza

|Jun 24|magazine6 min read

SOLON, Ohio, June 24, 2020 /PRNewswire/ -- Sometimes it's OK to be a little flaky, especially when it comes to pizza. Launched this month, DIGIORNO® Croissant Crust Pizza combines multiple layers of light, flaky, buttery crust with the savory, melt-in-your-mouth goodness of pizza.

New DIGIORNO Croissant Crust Pizza is the only croissant-style pizza available nationally in the frozen aisle. The indulgent offerings features three flavors, all topped with 100% real cheese: Pepperoni, Four Cheese and Three Meat.

"Food mashups continue to  drive culinary creativity and inspire a fun connection for people," said Megan Smargiasso, DIGIORNO Brand Manager at Nestlé. "We're excited about adding DIGIORNO Croissant Crust Pizza to the list of unexpected food trends, especially as people spend more time eating at home right now and want true comfort food."

A Morning Consult survey on food trends commissioned by Nestlé, found that one-third of adults were more likely to buy frozen 'comfort food' than they were two months earlier.1 People are looking for great-tasting options and big flavors they can enjoy, hot and fresh from their oven at home.

Each bite of this new savory mashup delivers a soft, flaky and light crunch for a familiar yet surprising take on a classic DIGIORNO pizza. Enjoy the combination, all with a fresh-baked taste that can only come from your oven. Pizza fans can feast their eyes as the delicate layers of croissant rise and separate, creating an airy, textured and delicate crust with a golden-brown hue.

DIGIORNO Croissant Crust Pizza is now available nationwide at Target, Food Lion, Hannaford, Hy-Vee, Publix and more, with expansion to other retailers in the coming months. All flavors are available for an MSRP of $6.49-$7.40 each, though prices may vary by store. For more information and to find a retailer near you, visit DiGiorno.com or follow @DiGiorno on Twitter, Facebook and Instagram.

Nestlé USA
Named among "The World's Most Admired Food Companies" in Fortune magazine for 22 consecutive years, Nestlé USA brands are in nearly every home in the country. With some of the most recognizable food and beverage brands, including Coffee mate, DiGiorno and Nestlé Toll House, the largest coffee portfolio in the U.S. with Nescafé, Nestlé Starbucks Coffee and Chameleon Cold Brew, and category disrupters like Sweet Earth, Nestlé USA makes delicious, convenient products people love. With 2018 sales of $9.7 billion, Nestlé USA is part of Nestlé S.A. in Vevey, Switzerland — the world's largest food and beverage company. For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA.

1Morning Consult – April, 2020

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