The Drumstick® Brand Introduces First-To-Market Crushed Coo

|Mar 10|magazine6 min read

OAKLAND, Calif., March 10, 2020 /PRNewswire/ -- Drumstick®, America's favorite sundae cone since 1928, is unveiling new Crushed It! Sundae Cones and Bars this spring. Featuring a unique melt-in-your-mouth cookie coating made with a new to market proprietary technology, the Drumstick brand did not just perfect the cookie coating – they literally crushed it!

Drumstick Crushed It! Sundae Cones and Bars are available in two delicious flavors: Cookies 'N' Cream and Vanilla Fudge. The inventive new Drumstick Crushed It! platform continues to deliver on the iconic multisensory Drumstick eating experience where no two bites are ever the same, while also marking the brand's first step into the Bars segment. Fans are bound to be delighted by sinking their teeth into the totally unique melt-in-your-mouth cookie coating before reaching the unbelievably creamy center and enjoying the rich chocolatey finish. Every bite revealing a tantalizing taste bud adventure!

Treat enthusiasts can indulge knowing that the exquisite tastes and textures of Drumstick Crushed It! Sundae Cones and Bars, like all Drumstick products, have no artificial flavors or colors (added colors from natural sources). The two new flavors include:

  • Cookies 'N' Cream: Melt-in-your-mouth cookie coating complements the inner creamy layers of Cookies 'N' Cream
  • Vanilla Fudge: Creamy, fudgy goodness dipped in melt-in-your-mouth cookie coating

"The Drumstick brand is constantly pushing the envelope when it comes to innovation, from our unique coatings, flavors and textures to our product formats," said Joanna Komvopoulos, Drumstick Brand Manager. "Knowing that Cookies 'N' Cream is a favorite flavor for so many Americans and a staple in sundae shops around the world, we developed Drumstick Crushed It! and doubled down on the experience by amplifying the melt-in-your-mouth cookie coating with our new Cookies 'N' Cream and Vanilla Fudge flavors."

Drumstick Crushed It! Sundae Cones and Bars are available now in supermarkets nationwide. Follow @Drumstick on Twitter and Facebook or visit to learn more about Drumstick Crushed It! Sundae Cones and Bars and other new Drumstick innovations.


At the 1904 World's Fair, an ice cream maker ran out of bowls. He asked a nearby waffle vendor to roll waffles into cones, turning them into a finger food.

In 1928 the Parker brothers took this great invention even further by adding chocolate coating topped with nuts. One of the brothers' wives said it looked like a fried chicken leg, thus the "Drumstick" was born!" Today Nestle® Drumstick® is America's #1 sundae cone.

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SOURCE Nestle Drumstick