Hard Rock Cafe® To Reopen Restaurant Locations In The U.S.

|Jun 15|magazine9 min read

HOLLYWOOD, Fla., June 15, 2020 /PRNewswire/ -- Hard Rock International today announced plans to reopen company-owned Hard Rock Cafe® locations in the United States and Europe, in compliance with recommendations from national and local health officials. To help keep guests and team members safe and healthy, Hard Rock Cafes have implemented "SAFE + SOUND," a new program featuring stringent guidelines developed in collaboration with leading worldwide health and sanitization partners like ECOSURE and the National Sanitation Foundation (NSF).

The "SAFE + SOUND" program implements the highest of level of safety, sanitation, food handling and employee training. As part of the new protocol, all guests and team members will be required to participate in a state-of-the-art, non-intrusive thermal temperature screening process before entering each Hard Rock Cafe location.

"The health and safety of guests, team members and their families is, and has always been Hard Rock's highest priority," said Stephen K. Judge, President of Cafe Operations for Hard Rock International. "Over the past few months, Hard Rock Cafe worked tirelessly with our partners at ECOSURE and the National Sanitation Foundation, as well as with local, state, federal and global public health agencies to develop the 'SAFE + SOUND' program. As we continue to navigate this new way of life, we are committed to providing a safe and healthy dining environment for our guests and team members."

In addition to the thermal temperature screening process, the "SAFE + SOUND" protocol will also incorporate elements of each location's local, government mandated policies including, but not limited to the following:

  • A dedicated 'Clean Team' in-restaurant, focusing on regularly sanitizing all high-touch areas, including restrooms, tables, seating, menus and door handles
  • Full sanitization of the location each night
  • Extensive employee training on COVID-19 precautionary measures
  • Hand sanitation stations for guests and team members throughout the restaurant
  • Mandatory facial covering/masks and gloves for all team members
  • Menus (where allowed) utilizing the latest in antibacterial coating, as well as contactless menu options

Hard Rock Cafe offers fresh, high-quality items from its newly reinvigorated menu, which includes award-winning Steak Burgers such as The Original Legendary® Burger and The Big Cheeseburger. Additional guest favorites include items such as the Impossible™ Burger, Grilled Chicken Sandwich, Classic Wings, Golden Onion Rings and more.

For additional information about Hard Rock Cafe, its new "SAFE + SOUND" program and to find reopening dates for specific cities, visit www.hardrockcafe.com/.

About Hard Rock®:

With venues in 76 countries spanning 256 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops® and Cafes - Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's most valuable collection of music memorabilia at more than 83,000 pieces, which are displayed at its locations around the globe. In 2019, Hard Rock International was honored as one of Forbes Magazine's America's Best Large Employers, Forbes Magazine's Top Employers for Women and No. 1 in J.D. Power's 2019 North America Hotel Guest Satisfaction Study among Upper Upscale Hotel Chains. Hard Rock destinations are located in the world's greatest international gateway cities, including its two most successful flagship properties in Florida and home to the world's first Guitar Hotel® in South Florida, where its headquarters are located. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International visit www.hardrock.com or shop.hardrock.com

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SOURCE Hard Rock International