MOVO Wine Spritzers Launches A Mother's Day Venting Hotline

|May 7|magazine9 min read

CHICAGO, May 7, 2020 /PRNewswire/ -- This Mother's Day, MOVO, a new 100 calorie wine spritzer, wants to let the burned-out moms of 2020 know we get it. MOVO, a judgment-free modern take on vino, is opening a venting hotline for moms who just need to LET. IT. OUT.

Open through Mother's Day, May 10, moms who are at their wits-end can call 1-833-3-SCREAM-4-WINE and do exactly that - scream! Is fifth-grade math way harder than you remember? Call 1-833-3-SCREAM-4-WINE. Need to sob over the banana bread you don't have time to bake? Call 1-833-3-SCREAM-4-WINE.

And do you know what pairs perfectly with a worn-out Mom who just needs a break? 100 calorie wine spritzers. MOVO, the perfect drink for a laundry room cry sesh, knows Mama needs a MOVO. So, after a quick quaranscream on the hotline, MOVO will hook them up with a chance to win wine spritzers.

"Now, more than ever, moms deserve a break… and a drink. Between teaching their kids, keeping them entertained, working from home, serving snacks every. five. minutes, moms are just trying to keep it together," said Lisa Rudman, director of North American innovation at Molson Coors. "We realize this Mother's Day isn't going to be normal, but we're hoping to make it a little more special with a much-needed laugh and the chance to win MOVO."

Anyone of legal drinking age who resides in an eligible state has the chance to win. 1-833-3-SCREAM-4-WINE will be open from May 7, 2020 through May 10, 2020. See terms and conditions at www.movotime.com for full offer details.

MOVO knows traditional wine can be stuffy, pretentious and rigid with rules about what you should or shouldn't do, but MOVO knows the last thing moms need right now are more rules.

"With MOVO we took a modern approach to appeal with what today's consumer really wants, a better for you option that combines sparkling water, wine, juice and natural flavors in beautiful, 100-calorie slim cans," added Rudman.

MOVO Wine Spritzers are a new canned wine spritzer variety, available in four-pack slim cans at retailers nationwide. MOVO, a modern take on vino, is only 100 calories and comes in three flavors: Peach White Blend, Raspberry Rosé and Blood Orange Sangria.

For more information and to find MOVO Wine Spritzers near you, please visit www.movowine.com and follow along on Instagram and Facebook, at @MOVOwine.

About Molson Coors Beverage Company

For over two centuries Molson Coors has been brewing beverages that unite people for all of life's moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Saint Archer Gold, Leinenkugel's Summer Shandy, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company's history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with sparkling cocktails, canned wine, kombucha, cider and more.

Molson Coors Beverage Company is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Stock Exchange (TAP). The company's commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in Our Beer Print and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.  

NO PURCH. NEC. Open to legal res of 50 US/DC (excluding AL, IN, ME, MD, VT & WV), 21+ only. Begins 5/7/20 and ends 5/10/20. Venmo account required to receive a prize. For Rules, visit www.movotime.com. Void in AL, IN, ME, MD, VT, WV & where prohibited. Msg&data rates may apply. This Promotion is in no way sponsored, endorsed, or administered by, or associated with Venmo or PayPal, Inc.
Note that an entrant cannot receive a Game Play solely by calling (833)-3-SCREAM-4-WINE.

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SOURCE MOVO Wine Spritzers