New "Butterfinger Investigators" Dedicated To Foiling The Hi

|Sep 14|magazine9 min read

PARSIPPANY, N.J., Sept. 14, 2020 /PRNewswire/ -- Butterfinger®, the one-of-a-kind chocolate bar with a crispety, crunchety, peanut-buttery taste, is introducing the Butterfinger Investigators (BFI) in a hilarious video series chronicling the antics of Butterfinger-swiping perps. The formation of the BFI introduces two soon-to-be-beloved characters: wise-cracking agents Hugh Dunnit and Ali Byes, brought to life by Amir Arison and Alexandria Benford. The actors' experience on well-known shows – in particular, Arison's stint as an FBI agent on critically acclaimed show The Blacklist – lends a uniquely comedic twist to the detective genre. Appearing at major "crime scenes," the duo star in :15 and :30 ads, as well as a longform YouTube webisode available here.

"We're thrilled to introduce the world to the BFI," said Silvia Borla, VP of Marketing for Ferrero Chocolate Brands. "We've all given in to the temptation to steal a Butterfinger or two. With these new characters solving hilarious but relatable 'crimes,' we're sure to entertain our fans and show why Butterfinger is so unique and irresistible to everyone."

Because families across the country have found that their Butterfinger bars "go missing" in the weeks leading up to Halloween, the BFI is on a mission to bring the sticky-fingered chocolate lovers to justice once and for all. Guilty parties and Butterfinger fans can aid the BFI in their quest by turning themselves in at ButterfingerCaseFiles.com for the chance to win $25,000.

Halloween: How To "Turn Yourself In" to the BFI and Win: 

From September 14, – November 6, 2020, Butterfinger fans can visit BFI HQ at ButterfingerCaseFiles.com and enter the $25,000 sweepstakes.

  • Sign a digital "confession" for agents Hugh Dunnit and Ali Byes as entrance into the sweepstakes.
  • Share the confession across Facebook and Twitter channels for additional chances to win.
  • Only consumers aged 18+ are eligible for entry. For full contest rules, please visit ButterfingerCaseFiles.com/rules.

Fans can stay on the lookout for more campaign details and the latest on the BFI by following the brand on Facebook, Instagram, Twitter, and YouTube.

Butterfinger bars are available nationwide at retail, grocery, drug and convenience stores. For more information, please visit www.Butterfinger.com.

About Butterfinger® 
Butterfinger is a one-of-a-kind candy bar with the crispety, crunchety, peanut-buttery® taste people love and cannot resist. No other candy bar comes close to the unique flavor and texture of a Butterfinger. Keep up with the latest news about Butterfinger at www.Butterfinger.com and on all social platforms, including Facebook, Twitter and Instagram

About Ferrero
For over 70 years, Ferrero has been creating products loved by generations. We've grown from a bakery in Alba into the third largest confectionery in the world. Ferrero entered the U.S. market in 1969 with Tic Tac® mints and continues to win hearts and share joy with Ferrero Rocher®, Nutella®, Kinder® and Fannie May chocolates. Ferrero Group expanded its chocolate portfolio with the addition of legendary brands, including Butterfinger®, Crunch®, Baby Ruth®, Raisinets®, and other legendary chocolate brands which are now part of the Ferrero U.S.A. portfolio.

We're proud to be a family-owned company with 3,000 employees in seven offices and eight plants and warehouses in North America. Instilled in every aspect of our business at every level is the entrepreneurial spirit of our founders, and we work together as a family to bring the Ferrero passion for quality, creativity, and innovation to life every day. Generation after generation, our products are crafted by the people who love them and who appreciate the philosophy behind them. Follow @FerreroUSA on Twitter and Instagram.

Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/new-butterfinger-investigators-dedicated-to-foiling-the-hilarious-plans-of-butterfinger-thieves-301128590.html

SOURCE Ferrero USA