New Pop-Tarts® Frosted Confetti Cake Bites Will Remind Fans

|May 13|magazine5 min read

BATTLE CREEK, Mich., May 13, 2020 /PRNewswire/ -- Fans of Pop-Tarts® who grew up with slap bracelets, ripped jeans and neon shirts can reach for a new favorite snack that's fresh like the many colors of spring: Pop-Tarts® Frosted Confetti Cake Bites.

Packed with cake flavor and blinged out with edible glitter, Pop-Tarts Frosted Confetti Cake Bites are "all that" and a "totally fly" new snacking option that will appeal to anyone who appreciates '90s culture. The celebratory flavor will make you think it's your birthday with every bite — whether you're at the mall, the arcade or just chillin' at home.

"At Pop-Tarts, we're always looking for the next flavor innovation, and with the popularity of '90s nostalgia culture, new Frosted Confetti Cake Bites will be a hit with fans looking for a taste of the past," said Sarah Reinecke, Director of Brand Marketing for Kellogg's Portable Wholesome Snacks. "These colorful snacks taste like you're eating a slice of birthday cake on the go, no baking required."

Pop-Tarts Frosted Confetti Cake Bites will be available this month at retailers nationwide in a five-count box, and a 10-count box at Walmart stores.

For more information on Pop-Tarts Frosted Confetti Cake Bites, follow Pop-Tarts on Facebook, Twitter and Instagram.

About Kellogg Company

At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2019 were approximately $13.6 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg's® Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

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SOURCE Kellogg Company