Put It on Our Tab: Lay's Celebrates New Flavor Icons Chips w

|Jul 27|magazine8 min read

PLANO, Texas, July 27, 2020 /PRNewswire/ -- In these uncertain times, America can always count on Lay's to up the ante on flavor – now introducing Lay's Flavor Icons, perfectly recreating the taste of iconic restaurant dishes in potato chip form. To "return the flavor" and acknowledge the economic impact of COVID-19, Lay's has enacted a $25,000 Gratitude Fund for each restaurant as a thank you for their inspiration in the kitchen and ongoing support of their local communities.

Beginning today, fans can find Lay's Flavor Icons at retailers nationwide – and have a chance to win some cash of their own. Simply visit www.LaysFlavorIcons.com and enter the code from any marked bag (including other favorite Lay's flavors) now through September 10 for a chance to win $1,000.

Meanwhile, everyone wins with the new Lay's Flavor Icons chips, available while supplies last:

  • Lay's Kettle Cooked New York Style Pizza, inspired by Grimaldi's Pizzeria in New York City (8 oz. - $3.49; 2.5 oz. - $1.89)
  • Lay's Nashville Hot Chicken, inspired by Party Fowl in Nashville, Tenn. (7.75 oz. - $3.79; 2.625 oz. - $1.89)
  • Lay's Philly Cheesesteak, inspired by Geno's Steaks in Philadelphia (7.75 oz. - $3.79; 2.625 oz. - $1.89)
  • Lay's Wavy Carnitas Street Taco, inspired by El Torito in Los Angeles (7.5 oz. - $3.79; 2.625 oz. - $1.89)
  • Lay's Chile Relleno, inspired by Cocina Azul in Albuquerque, N.M. (7.75 oz. - $3.79; 2.625 oz. - $1.89)

"These restaurants and their iconic dishes have brought so many smiles to Americans' faces through the years and whether that flavor takes you to your favorite neighborhood spot or a far-away road trip destination, Lay's is proud to join you on that journey this summer when we're all yearning for a little more adventure," said Sadira Furlow, Frito-Lay vice president of marketing. "And the restaurants themselves are so ingrained in their communities that when you order a pizza or some street tacos, they're really serving you a side of hope and joy. The Lay's Gratitude Fund is our simple thank you to these restaurants' owners and workers for their resilience and agility in navigating this uncharted territory."

To learn more about the Flavor Icons program, fans can visit www.LaysFlavorIcons.com.

About Lay's
Lay's is one of the brands that makes up Frito-Lay North America, the $17 billion convenient foods division of PepsiCo, Inc. (Nasdaq: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/ and on Twitter http://www.twitter.com/fritolay. Learn more about Lay's by visiting www.facebook.com/lays or on Twitter at www.twitter.com/lays. You can also follow Lay's on Instagram by visiting http://instagram.com/lays.

About PepsiCo 
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.

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SOURCE Frito-Lay North America