Tequila CAZADORES® Launches #ClosestCinco Campaign To Bring

|Apr 29|magazine9 min read

CORAL GABLES, Fla., April 29, 2020 /PRNewswire/ -- Worried you won't get your taco and tequila fix on this Cinco de Mayo? Have no fear, amigos. Tequila CAZADORES® - made from 100% blue agave - is here to help. In anticipation of Cinco de Mayo, Tequila CAZADORES® is proud to announce the launch of our new #ClosestCinco campaign. Starting on April 28 and running through May 5, #ClosestCinco is a way to get together - virtually - with five of your closest friends while enjoying mixed-at-home Mexican cocktails and tacos inspired by Chef, global restaurateur, and cookbook author Richard Sandoval.

Although celebrating Cinco de Mayo will look a bit different this year due to these unprecedented times, CAZADORES® will help consumers prepare for their virtual happy hour by giving them all the tools they need to plan a great fiesta that honors Mexican-American culture and tradition. Best of all, Cinco de Mayo falls on Taco Tuesday (thanks, leap year) - as if anyone needed another reason to celebrate.

For Cinco de Mayo, CAZADORES® has curated a shopping list for cocktail and food recipe ingredients that will make planning for your virtual happy hour a no-brainer. Available on Instacart, a grocery delivery and pickup service, the list features affordable and easily substitutable items needed to make a refreshing and subtle CAZADORES® Margarita paired with simple, flavorful chef-inspired tacos.

Drawing inspiration from this shopping list and made with Tequila CAZADORES® Blanco or Reposado, CAZADORES® brand ambassadors, Manny Hinojosa and Alan Ruesga-Pelayo, along with some of the best bartenders in the industry, and a select group of lifestyle influencers will share cocktail-making and mixing techniques with online audiences. A series of posts and stories by these brand partners, tagged #ClosestCinco, will offer fresh, seasonal, quarantine-friendly twists to a classic margarita recipe using items found in your fridge.

"While this Cinco de Mayo will certainly be different than past years," Manny Hinojosa, Tequila CAZADORES® global brand ambassador said, "it's important to remember that we are not alone in this fight. What better way to celebrate than with some amazing CAZADORES® tequila, some delicious tacos, and your five closest amigos?"

To offer consumers an authentic food pairing to their mixed-at-home cocktails, CAZADORES® has tapped esteemed Mexican-born chef/restaurateur/cookbook author Richard Sandoval to create a traditional taco recipe for Cinco de Mayo, using the ingredients listed in the Instacart shopping list. The #ClosestCinco dish Sandoval chose to pair with the Cazadores Margarita is a Skirt Steak Tacos with Pico de Gallo.

Recipes for the #ClosestCinco campaign will be shared across the CAZADORES® social pages every day leading up to Cinco de Mayo. Stay tuned to the brand's Instagram, Facebook and Pinterest pages.

Tequila CAZADORES® is available at select spirits retailers nationwide and on Instacart with the suggested retail price of $21.00 USD Blanco and Reposado.

For more information on Tequila CAZADORES®, visit www.cazadores.com or follow on @tequilacazadores.

Link to #ClosestCinco Press Images & Recipes

About Tequila CAZADORES®
Tequila CAZADORES® is one of the most popular premium tequilas in Mexico and the United States. Tequila CAZADORES® is made with 100% blue agave grown, harvested and distilled in the Highlands of Jalisco, Mexico, recognized as the premier agave growing region in the world, resulting in a smoother, more flavorful taste. The Tequila CAZADORES® brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. www.CAZADORES.com

Media Contact:
RockOrange for Tequila CAZADORES®
Telephone: (786) 380-6977
E-mail: [email protected]

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