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Asia Fruit Logistica enjoys record exhibitor demand as produce market grows

Consumer demand for fresh produce in Asia is growing rapidly, and producers and distributors are looking for new ways to meet those demands. As the only...

Frazer Jones
|Jul 1|magazine7 min read

Consumer demand for fresh produce in Asia is growing rapidly, and producers and distributors are looking for new ways to meet those demands. As the only dedicated fresh fruit and vegetable trade show serving the Asia market, Hong Kong’s Asia Fruit Logistica conference is an increasingly important hub for industry professionals to make connections and get educated on innovations and strategies in the market. Because of this, the trade show is being met with record exhibitor demand this year.  

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According to a press release from Asia Fruit Logistica, sales for exhibition space at the trade show have already exceeded last year’s expo by more than 20 percent, as businesses from over 35 countries vie for a spot on the exhibition floor. Malaysia in particular is ramping up its participation in the show—businesses and trade associations like Malaysia’s Federal Agricultural Marketing Authority (FAMA) have reportedly booked 70 percent more show space than last year to showcase the country’s fresh fruits and forge bonds with buyers and distributors from other regions.

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“Hong Kong is Malaysia’s traditional market for fresh produce exports and our durian has been making a big impact there for the past few years,” said FAMA’s Chang Lee Nam in a press release from the event. “At ASIA FRUIT LOGISTICA we can connect with importers and retail buyers, not only from Hong Kong, but also from mainland China, Japan, Australia, New Zealand, Taiwan and South Korea. They’re all seeking to line up supply deals for the coming season and there is a lot of business matching at the event.”

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Importing is on the rise throughout much of Asia, especially when it comes to fresh and high quality foods and beverages. Trade shows give industry professionals an up close and personal chance to learn about new trends and products, enabling them to provide better products in turn to their consumer base. As attendance rises for Asia Fruit Logistica, that import market can expect to continue its boom, an advantage for buyers and growers alike.

Asia Fruit Logistica will take place from September 2-4, 2015, at Hong Kong International Airport’s state-of-the-art Asia World-Expo convention center.