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Five Reasons to Consider Stand-Up Pouch Packaging

Not too long ago, pouch products like Capri Sun were curious standouts among the plentiful juice boxes of the food packaging industry. But from soups to...

Frazer Jones
|Jun 10|magazine7 min read

Not too long ago, pouch products like Capri Sun were curious standouts among the plentiful juice boxes of the food packaging industry. But from soups to sauces, stand-up pouch packaging has been gaining significant traction over rigid packaging formats like cans, bottles, and boxes in recent years. Have you considered switching to pouch packaging for your products? If not, you may want to think again – there are actually several compelling reasons to make the switch:

1. Supply Chain Cost Savings – Flexible and pliable pouch packages are more easily packed and shipped than cans or bottles, with less space wasted between them and less chance of damage during shipment, allowing producer to easily move more units per shipment than would be possible using a different packaging format. The thin plastic nature of pouch packaging also makes for lighter total product weight compared to glass or metal cans and bottles. All of this adds up to cost savings throughout your supply chain operations.

2. Transportation Resilience – Transporting product isn’t always a smooth ride. Today’s stand up pouch packaging is made of higher quality material, built to be strong and puncture resistant. Because of these structural improvements, pouch packaging can reliably survive long runs from the packaging plant to the warehouse, and from the warehouse to retail shelves.

3. Retail Appeal – Stand up pouch packaging allows branding measures like logos and colors to be front and center with plenty of room to stand out, making them look great on shelves. The same space-saving concerns that make them great supply chain cost savers also help retailers keep more product in stock at any given time. The only downside to pouch packaging when it comes to retail is that they’re not that great for stacking or devising elaborate end cap displays.

4. Retail Cost Savings – Just as pouch packaging equates to cost savings for producers, it also translates to cost savings for consumers as well. As producers are able to drive down transportation and materials costs, those savings can ideally be passed down to consumers.

5. Consumer Convenience – Due to its versatility, stand up pouch packaging opens up a wealth of new application options. Producers can include zippers for resealing, allowing consumers to use a little product at a time without having to add on extra packaging components like spouts or caps. Products packaged in plastic pouch packaging also tend to not pick up the taste of the packaging in the same way that canned products can pick up a tinny flavor, which also adds to consumer appreciation.

Pouch packaging obviously isn’t the right choice for every product, and considerations like iconic packaging and the costs of redesigns and making the switch might be more trouble than they’re worth for your individual brand. But for many, it’s certainly worth a second look.