Through the appointment, the restaurant behemoth hopes to respond to rapid changes in the sector and embrace digitisation.
CEO Daniel Schwartz described how this new role will have a big impact on the company’s success and calling it “perhaps the most critical area of any consumer business today.”
Kobza, who has currently spent the past five years as the company’s chief financial officer, is responsible for enhancing the company’s guest experience through technology and innovation.
He will lead the digital strategies for all three of the company’s quick service restaurants (QSRs).
Through the newly created position, the Canadian multinational hopes to keep up-to-date with its competitors in the quick service restaurant (QSR) market.
Technology has helped fuel sales at competitors such as Starbucks Corporation and Domino’s Pizza.
It is thought that Kobza will help Restaurant Brands International invest in digitisation strategies such as mobile ordering, payment and delivery.
Speaking of his appointment, Kobza said: “I’m looking forward to finding new ways technology can help us enhance the experience millions of guests have when they interact with our brands every day.”
Schwartz seemed optimistic about the new position and Kobza’s experiences noting “Josh’s track record of success in his most recent role includes not only building a strong finance team but also leading the ambitious expansion of our brands globally,”
He added: “This new challenge will allow him to continue to have a big impact on our success, in perhaps the most critical area of any consumer business today, by leading our digital and technology efforts globally for all three brands.”