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Starbucks Launches Reserve Roastery Subscription Service

When Starbucks opened its high-end Starbucks Reserve Roastery and Tasting Room in its hometown of Seattle back in December, we knew it was just the begi...

Frazer Jones
|Feb 17|magazine6 min read

When Starbucks opened its high-end Starbucks Reserve Roastery and Tasting Room in its hometown of Seattle back in December, we knew it was just the beginning and started looking forward to new and exciting things to come. As it turns out, we didn’t have to wait very long—today Starbucks Coffee Company announced the launch of Starbucks Reserve Roastery subscription service, shipping freshly roasted small-batch coffees from its Reserve line directly to consumer doors.

The new Reserve Roastery subscription service offers 3-month, 6-month, 12-month or ongoing subscriptions of rare small-batch coffee selections curated by the brand’s coffee experts. The coffee will be roasted on the second Sunday of each month, then shipped out the next day, promising maximum freshness and flavor.

“Starbucks Reserve Roastery subscriptions are – aside from visiting the Roastery and having our partners scoop the coffee right in front of you – the freshest, fastest and most innovative whole bean coffee experience in the marketplace,” said Howard Schultz, chairman, president and chief executive officer of Starbucks, in a press release issued to announce the subscription service launch. “The Reserve Roastery and Tasting Room has redefined what customers expect from a brick-and-mortar retail experience. Combining the magic of this unique retail theater with our digital infrastructure brings two of our best assets together and ensures that customers can experience the world’s rarest coffees in the privacy of their own homes or anywhere else they might want the most premium coffee we offer.” 

Is it going too far to declare home delivery services a hot trend? Subscription services have been on the rise for some time now, in the form of meal kits like Blue Apron. But with big mainstream names from Starbucks to celebrities like Beyoncé and Cindy Crawford getting involved, it feels like we’re entering a new phase in the trend.