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Vitafoods Asia 2015 takes to Hong Kong to support Asia’s functional foods market

As we know, the consumer market in Asia is changing rapidly. As wealth expands and the middle class grows, so too does demand grow for more specialized ...

Frazer Jones
|Jun 3|magazine6 min read

As we know, the consumer market in Asia is changing rapidly. As wealth expands and the middle class grows, so too does demand grow for more specialized consumer goods—more luxury goods, more convenience goods, and more value-added products as well including nutraceuticals and functional foods and beverages. According to trade show hosts Vitafoods Events, the demand for better for you foods has been growing more the last decade. But the demand is expected to grow especially fast over the next few years to come in several regions within the Asia market:  

According to Euromonitor International, the retail value of fortified (or functional) food and beverages across Asia Pacific is expected to grow by 50.0% from 2014 - 2019, amounting to US$153.7 billion by the end of that period. Within the region, the top five performing markets are China, Japan, Indonesia, South Korea, and Hong Kong respectively, with China accounting for nearly 60% of the territory's total sales.

Support for that growing industry will be on display at Vitafoods Asia 2015, taking place this September at the AsiaWorld-Expo exhibition center in Hong Kong. Billed as “the nutraceutical event for Asia,” the trade show aims to meet the needs of manufacturers, distributors, wholesalers, scientists, R&D and marketing professionals within the functional foods and supplement industries. As the fifth annual incarnation of the event, this year’s Vitafoods Asia features seminars from global experts in the industry, as well as a specialized and expanded Vitafoods Asia Conference to best practices and new research developments within the nutraceuticals field. Other features include a New Products Zone, an Exhibitor Presentation Theatre with space for live demonstrations, and a popular Tasting Bar where attendees can vote on their favorite new developments.

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“Building upon the success of our last event, the team is working to enhance some of the best-loved visitor attractions of the show, as well as introduce fresh elements that will improve the experience for exhibitors and visitors alike,” said Chris Lee, Portfolio Director for Vitafoods Events. “Ultimately, we aim to create a platform that promotes knowledge-sharing and networking, both of which facilitate business deals for the industry.”

Vitafoods Asia 2015 will take place September 2-3, and pre-registration is available now